At least in my house, it does. It marks the time when we can all catch up on the books we've been wanting to read. Even my children do a lot of reading on their own. I am super lucky that way! But if your students or children do not read without an incentive (or even if they do, and they would like a reward), be sure to take advantage of all the summer reading programs out there.
Reading Log. I use it to keep all my kiddos' reading in one place, and then I can transfer the information to the other forms as necessary. Or maybe you could use in your classroom as well. So, jump on the summer reading programs and R-E-A-D!